Historic Win for Malaysia: Diamond Award, ITB Berlin
As wave after wave of shock results emerged from polling centres across Malaysia on the night of 7th March 2008, an even bigger shockwave came LIVE from ITB Berlin: An obscure province of Malaysia called Sarawak had just walked away with the Diamond Award (Best of The Best), beating million-dollar productions from 32 other countries.
The creative agency which scripted and managed the overall production of the 5-minute commercial, in association with international award winning film director Yoki Chin and Filmpoint, is Magicmakers Sdn Bhd.
Malaysia has entered and won at ITB Berlin before, but this is the first time a Malaysian creative agency and its advertiser partner has picked up the Diamond Award.
Advertiser : Sarawak Convention Bureau
CEO: Jill Henry
Director of Sales & Marketing: Christina Wendt
Marketing & Communications Team: Dylan Redas Noel, Geoffrey Lee, Chew Chang Guan, Amelia Roziman, Elynnie Dominic Jau, Anedia Kahar
Credits:
Creative Agency: Magicmakers Sdn Bhd
Agency Creative Director and Copywriter: Peter Lo
Production House: Pointnetwork-Asia (Filmpoint)
Executive Director: Yoki Chin
Co-Director: Leong Euho
Executive Producer: Han Chung Huat
If you are intresting to bring a regional conference to Sarawak, Borneo, please contact the Sarawak Convention Bureau marketing team at:
www.sarawakcb.com
